Prof. Ljupka Naumovska
Presentation Title: Gamification in Marketing: analyses of the impact beyond play and fun
Dr. Ljupka Naumovska is an assistant professor at the world-renowned Rennes Business School in France where she examines the trends and policies that help shape the ever-shifting marketing environment. She is a respected educator, consultant and life-long learner. She has spent much of her time making a difference in academia: as an assistant professor and as a visiting lecturer in Universities in Macedonia, Poland, Slovakia, Spain, France and U.S. A significant portion of her nonacademic work is dedicated to consultancy in the field of marketing, branding, political marketing and PR. For her teaching, she was rewarded with Teaching Excellence reward in 2021. But Ljupka’s impact goes far beyond the classroom. She is enthusiastically supportive of start-ups that constructively ‘move the planet forward’, and, she is a consistent voice on the need for women to play a much larger role in all aspects of society. As a proud activist and feminist, she is compelled to campaign for gender equality and social justice.